RedTrack

RedTrack is a cloud affiliate tracker whose distinguishing job is sending conversion data back to the ad platforms. It tracks clicks, routes traffic and records postbacks like any tracker, but it is designed around the fact that Meta, Google and TikTok optimise their delivery on the conversions they see. When a CPA network tells RedTrack a lead was approved, RedTrack can forward that event to the platform's conversion API so the algorithm learns which users convert.

The vendor's homepage advertises "Conversion API on every plan" for platforms including Meta, Google, TikTok, Snapchat, Pinterest and Taboola, "server-side tracking, no 3rd party cookies" and "200+ prebuild integrations and templates". It also sells plans for ecommerce brands, but this page covers the affiliate side and its role in tracking and attribution.

RedTrack fits buyers whose traffic comes from platforms that optimise on conversions: Facebook ads first of all, plus Google and TikTok. Its typical case is nutra on Facebook, where sending conversions back matters.

It suits buyers who do not want to run a server and whose volume is moderate, since its entry plan includes more events than Voluum's for less money.

It fits poorly a buyer sending huge volumes of cheap pop or push traffic, where per-event pricing loses to a flat self-hosted licence, and one who needs fast ad spend sync on a low plan, because sync frequency is tied to plan and to paid add-ons.

You connect traffic sources and CPA networks from templates, create offers with RedTrack's click ID macro and build campaigns whose tracking links go into your ads. On Meta and other platforms that open the landing page directly, RedTrack can also track through a script on the page rather than a redirect, which is the server-side, cookieless model the vendor describes.

When a conversion arrives by postback, RedTrack records it and, if configured, sends it to the platform's conversion API with the identifiers the platform needs, so the ad set gets the approved lead as an optimisation signal instead of only the form submission.

Ad spend is imported from connected ad accounts on a schedule that depends on the plan (every 6 hours on the entry plan, as of September 2026), and automation rules can act on the combined data.

No installation. You sign up, add a domain, connect ad accounts and networks, and set up the conversion API connection for each platform. As of September 2026 the pricing page offers a 14-day trial without a card.

The fiddly part is the conversion API setup: event mapping, deduplication and which conversion status (lead or approved) to send.

During the trial, send a test conversion and confirm in Meta's Events Manager that the event arrives once, with the status you chose, before relying on it for optimisation.

Conversion sending on every plan. Conversion API for the main ad platforms is on the entry plan, not an upsell, per the homepage. For Meta-based nutra, sending approved (not just submitted) leads back can change which users the algorithm finds.

Cheaper cloud entry. As of September 2026 the Builder plan is $79 a month ($69 on annual billing) for 2 million events, against Voluum's $119 for 1 million, per both pricing pages.

Longer retention. 12 months on the entry plan, 24 on Team and 36 on Enterprise.

Wide integrations. The vendor claims 200+ integrations and templates, and offers MCP and API access for automation.

Usage. The vendor says "5,000+ Media buyers using RedTrack at least twice per week in 2025".

Whether sending approved leads improves your campaigns is something to measure on your own account: compare cost per approved lead before and after the switch over a comparable period.

Per-event pricing at scale. As with Voluum, high-volume cheap traffic is expensive compared with Keitaro or Binom.

Slow spend sync on low plans. Builder syncs ad spend every 6 hours and Solo every 60 minutes, per the pricing page as of September 2026. Faster sync is a paid add-on priced by ad spend tier, from $990 to $49,990 a year depending on speed and spend. On a campaign burning money, six-hour-old costs mean late decisions.

Seats and accounts limited. Builder has 1 user and 5 ad accounts per platform; extra users are $290 per user per year.

Less focus on push and pop automation. For native and push buyers who want bid and placement rules through network APIs, Voluum's Automizer is more central to its product.

Add-ons change the real price. Faster sync, Creative Analytics ($990 a year) and premium API access add up; compare the full invoice, not the plan price.

As of September 2026, the pricing page lists affiliate plans at: Builder $79 a month or $69 on annual billing (2 million events, $0.04 per 1,000 extra), Solo $169 or $141 (5 million, $0.04), Team $399 or $333 (20 million, $0.035, 5 users) and Enterprise $999 or $833 (75 million, $0.025). Custom plans start at 100 million events.

Illustrative arithmetic at 30 million events a month on Team, monthly billing: $399 plus 10 million extra events at $0.035 per 1,000, which is $350, for $749. Add the 30-minute sync add-on and the yearly cost rises by at least $990.

Voluum is the direct substitute: cloud, per event. Choose RedTrack if you buy on Meta, Google or TikTok and the conversion API is central, or if you want more events and retention on the entry plan. Choose Voluum if your traffic is mostly native and push and you want bid and placement automation through network APIs.

If you are sending large volumes of push or pop and can run a server, Binom or Keitaro will cost far less per click, though neither is as focused on conversion APIs.

RedTrack is the most natural fit among the four trackers covered here for social traffic, because sending approved conversions back to Meta and other platforms is on every plan rather than a side feature. Its entry plan is also the cheapest way into a hosted tracker with a reasonable event allowance.

Its weak spots are the ones every per-event tracker shares at scale, plus slow spend sync on the lower plans unless you pay for add-ons, which on fast-moving campaigns is a real cost.

For push and pop at high volume, a self-hosted tracker makes more sense; for native with heavy automation, compare with Voluum on a trial.